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What is a Search Engine?

A search engine is a tool that helps us to retrieve information from the World Wide Web. How? Search engines rely on automated programs called ‘spiders’ (also called crawlers or robots) to traverse the...

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What kind of information does a search engine collect?

A search engine cannot actually ‘see’ the way a human user can. A search engine finds out about each web page by ‘reading’ the code. (To see this code, visit a web page then choose ‘view’ and then...

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Search Results & Search Algorithms

Search Results (delivered in 0.29 secs) A web search is performed by typing relevant words into a search engine. These words form the search query (also called a keyword phrase KWP or search string)....

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More location markers in Google Local Business Listings maps.

Nice to see an additional set of location markers in the maps on Google Local Business Listings today. This is the first time I’ve noticed them (new or have I not been paying attention?!).  They are...

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Writing Website Content that really Speaks

Ever read a website and decided to impulse buy?  I bet you don’t know why, it just “spoke” to you – well, creating copy that speaks is not just about being a wordsmith (although it helps) it’s about...

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Worldwide, LinkedIn is signing up a new member every 2 seconds.

At the time of writing LinkedIn has more than two million members in Australia. Worldwide, LinkedIn is signing up a new member every 2 seconds. As a professional online networking tool Linked in can...

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6 things you need to tell your copywriter

Copywriters are amazing people. They can take your ideas and turn them into amazing copy that will attract customers and get you sales. But they’re not mind readers. So before your first visit with...

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Don’t forget the copy

In the early days of the Internet images were few and far in between. Your typical website was just page after page of text (or worse, a single page of text about a mile long). Now it would be hard to...

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Email Marketing Walk Through

Sending an email campaign using Create.Send is an easy task for anyone who can follow prompts and type.  Some preparation is helpful (but not essential) and each time you create a campaign it gets...

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